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Riding on a 31% year-on-year increase, India’s online population grew to 73.9 million. With an extended online universe in excess of 145 million the market is at a tipping point for online businesses.
- Younger males and women aged 35-44 emerge as power users
- Three-quarters of India’s online population is under 35.
- Males in the segment and women aged 35-44 are amongst the heaviest users
- 60 percent of web users in India visit online retail sites. Myntra leads India’s online retail category in terms of users, Flipkart gets highest per-user engagement.
- Social networks capture the largest percentage of consumers’ time in the region.
- Facebook continues to be the number one social network in India with a 28% increase in traffic and a reach of 86%.
- On an average, 217 minutes are spent on Facebook every month by Indian users
- LinkedIn emerges as number two, while Pinterest and Tumblr are the fastest growing networks.
- The online video audience in India grew an astounding 27 percent in the past year, YouTube continues to be the top video property with more than 55% share.
- International publishers including Facebook, Yahoo and Dailymotion get a majority of the 54 million who watched videos.
- Local content is distributed mainly through the Youtube platform dominated by Bollywood.
- Indian blogging audience grew 48%, close to 36 million.
- 26% blog traffic from mobile and tablets
- Non-PC traffic in India zooms ahead, grows from 10.9% to 14.2% in 2013
-31% year-on-year growth makes India the fastest growing online population in Asia Pacific, 2nd in the world behind Brazil
In graphs:
India overtook Japan by adding 17.6 million users in the past year
Females comprise 39 % of the Indian Internet population. Indian women spend less time online than men.
Riding on a 31% year-on-year increase, India’s online population grew to 73.9 million. With an extended online universe in excess of 145 million the market is at a tipping point for online businesses.
- Younger males and women aged 35-44 emerge as power users
- Three-quarters of India’s online population is under 35.
- Males in the segment and women aged 35-44 are amongst the heaviest users
- 60 percent of web users in India visit online retail sites. Myntra leads India’s online retail category in terms of users, Flipkart gets highest per-user engagement.
- Social networks capture the largest percentage of consumers’ time in the region.
- Facebook continues to be the number one social network in India with a 28% increase in traffic and a reach of 86%.
- On an average, 217 minutes are spent on Facebook every month by Indian users
- LinkedIn emerges as number two, while Pinterest and Tumblr are the fastest growing networks.
- The online video audience in India grew an astounding 27 percent in the past year, YouTube continues to be the top video property with more than 55% share.
- International publishers including Facebook, Yahoo and Dailymotion get a majority of the 54 million who watched videos.
- Local content is distributed mainly through the Youtube platform dominated by Bollywood.
- Indian blogging audience grew 48%, close to 36 million.
- 26% blog traffic from mobile and tablets
- Non-PC traffic in India zooms ahead, grows from 10.9% to 14.2% in 2013
-31% year-on-year growth makes India the fastest growing online population in Asia Pacific, 2nd in the world behind Brazil
In graphs:
India overtook Japan by adding 17.6 million users in the past year
Females comprise 39 % of the Indian Internet population. Indian women spend less time online than men.
